For ladies who want to be modest, swim skirts are a must! But lots of people think that modesty makes you give up on looking good. To prove them wrong, I’m going to show you some of the outfits you can make from from the UCWW Modest Swimwear Line that are totally chic.
But first, let me clarify; these skirts are 100% gorgeous in the water and out. Lots of the outfits that you will see are meant to be worn out of the water! The great thing about these swim products is that they dry really quickly because they’re made from swim material. So once you’re done with the pool or beach, you can transition straight into evening or casual wear. This means that you have less to carry around, and less wet stuff in your bag!
1. The Denim Pocket A-line Skirt
A-line skirts are really great for a few reasons; since they are cut wider on bottom, a-line skirts are easy to move around in. Also, this cut is very flattering for ladies with fuller figures.
This outfit is edgy and fun. We kept the Denim Swim Skirt, but switched out the top for a black shirt with a black jacket on top. Sneaker wedges add a casual air, and a few jewelry pieces bring out the gold sneaker detail.
2. The Blue Maxi Swim Skirt
Maxi Skirts are generally ankle length, and have a striking look. Long skirts, when done right, are naturally elegant in any setting. Also, since these Maxi Swim Skirts are UPF 50+, the length provides fuller sun protection! Read more on the dangers of sun damage here!
Outfit 1: By the pool
Here, the Cobalt Blue Swim Maxi Skirt is matched with the Coral Reef Rashguard Top. To keep it simple, we added gold band sandals and matching gold sunglasses
Outfit 2: At the Boardwalk
This outfit is perfect for a evening out on the boardwalk. In place of the swim top, we have a leopard print shirt. Black gladiator sandals with a chunky heel add height and flair. Accessories are simple, with a lace black choker, a pretty ring, and a black evening bag. And to bring the outfit together, we added a black belt.
3. The Python Pencil Skirt
Pencil Skirts are more form fitting than a-line skirts, as they are cut closer to the body. These skirts are perfect for both dressy and casual outfits.
Here, we paired the Python Skirt with a plain black top and added black wedges. Another option, you can throw on on a Black full zip Swim Top, worn as a jacket. This outfit is an elevated casual look.
4. The Coral Sarong Skirt
The Sarong Swim Skirt is a special run that is available in stores only. It is an a-line cut skirt with a light, waterproof netting that knots to the side.
Outfit 1: Lounging by the Water
Match this Coral Sarong Swim Skirt with a White Basic Swim Top and accessorize with white flip-flops, a cute head scarf, and white sunglasses.
Outfit 2: For a Day Out
Without changing much, you can give an outfit a whole new style! Swap out the scarf for a hat, flip-flops for floral wedges, grab a purse, add some jewelry to dress it up, and you’re ready for a day out with friends!
Hope you enjoyed this fashion guide! Leave your comments down below and let me know what you think! 🙂
Here we are in the summer months, and that means more vacationing for us! So you’ve convinced yourself you need a break, managed to get your husband/friends/family to get on board, saved up the pennies and planned the whole thing! But there’s always those bumps along the way that make you say “I forgot I hated traveling…”. But do not worry! As someone who just came back from a three week vacation, I think I am qualified to tell you a few ways you can make your trips a little more hassle free. I’ll also tell you about my recent experiences with UCWW products and a bit on what the whole “modest bathing suit” trend is really like. Disclaimer- I’ve worked for Undercover Waterwear for over a year now. I actually owned their products before I got the job. So no, they did not tell me what to write- the following account that I will tell give over now is entirely based on my own experiences.
To skip to the hacks, just scroll down a bit!
Swim outfits: A Breakdown
A) Who, What, Where, & WHY?
So the first thing that I want to address is what exactly Undercover Waterwear aims to do with their products. The company manufactures modest swim cover-ups that were originally made for modesty. The outfits are high quality, fashionable, and very convenient for religious women. If you are not familiar with how modest women swam before the invention of the “Swimdress“, let me acquaint you. When you got to the beach, you would immediately search for a bathroom so that you can change. The typical modest beachwear back then consisted of long, over-sized T-shirt worn over regular bathing suits. They looked as ridiculous as they sound. So when modest bathing suits came out, they were well received by the religious communities.
These days, UCWW is the top seller of modest swimwear in that original market, but have since expanded their consumer base because there are so many other benefits to the products. Many parents buy it for themselves and their kids because the outfits are really great for sun protection. It’s also good for water sports- to prevent chafing and again, sunburning. There are also many communities around the world that value modesty and also want to look good around the water.
B) My experience
So I just came back from a three week long vacation oversees. On my trip, I brought along a few pieces from the UCWW line:
I definitely prefer the a-line skirt cut for multiple reasons; for one, the flairy cut suits my figure better, since I have a narrow waist and wider hips. Two, the a-line cut is much more comfortable to move around in. I did a number of water sports, and was really glad I had the mobility of the A-line skirt. Here’s a quick account of what I did and how it was:
1. I went to a few beaches. On the days that I knew I would be in the water for the whole day, I just out a bikini under my outfit and wore it all day. What I usually did was swim first, rinse off, and then tan so that I was fully dry by the time I left the beach. I generally brought a change of underclothing because although the outfit dried really fast, it could get uncomfortable to walk around in a bathing suit, especially on the days when I did something non-water related afterwards. But even then, I usually didn’t even change out of my swim outfit for the rest of the day.
2. I did a water hike, and having a) an outfit that dried quickly and b) an a-line skirt was really helpful. I had a few friends with me who didn’t have a swim outfit- they actually went in their regular clothes. And since only a portion of the hike was actually in the water, it got a bit uncomfortable for them to be in soggy clothing until they got to the bathrooms to change- and you do not want to hear about the conditions of those bathrooms…
3. I did some water sports, and for those, I wore the shorts under, in case my skirt flew up (which it didn’t really do so much). Unfortunately, my shorts don’t get a happy ending to their story on my trip, as I left them at a beach one day 😦
4. I did a few hikes, and I wore the shorts under. They were a lot less hot than I though they would be.
So that was a sum up of my latest experience. I also went on vacation last midwinter, and used it all the time for the pool and even biking.
My Travel Hacks
Here’s what made living out of a suitcase for a while a lot more bearable!! Featured below it my actual suitcase that came along with me on my journeys 😀
1. Cardboard dividers
One thing I always hated about suitcases was that you start out with good intentions- honestly! And somewhere along the way, you REALLY need that shirt that’s on the bottom of your pile and your once neat little stacks of clothing are now intermingling and getting dressed is a nightmare. And even if will be unpacking soon- you can say goodbye to your nicely folded piles that nicely fit in your hotel draws. Honestly, this was one of the smartest things that I did on the whole trip- I couldn’t unpack for a week and a half!
So what you do is this:
1- Find a cardboard box and cut it open.
2- What I did next was make strips that were the length of the suitcase.
3- I then started folding the first pile, and measured exactly how long I would need to make the next piece.
4- If a pile was small, or I wanted to split things, I just laid down a piece of cardboard flat. This was great because I knew what was were, and when I wanted the bottom stuff, I just lifted the cardboard piece with the top pile safely and neatly folded on top.
This method that I came up with on the fly essentially creates 100% customizable compartments for free. I had a friend that bought expensive compartments online- and I almost did too, but I’m glad I didn’t!
2. Ziplock bags
This one is more obvious, but I was a little more creative with my ziplock use this trip.
1- I put all my small clothing articles in separate bags. I rolled up all my underwear and paired all my socks. Each got their own bag
2- Small thing that tend to get shoved into the net zippered pocket always are hard to find for me- so all those got categorized and packed together
3- Things that can leak obviously get bagged, but I made sure to put related items together
4- You can also pack all your clothes this way
5- Another smart thing that I came across was packing by the day- I though of doing this, but I mix and match too much for that. This hack is better when you’re going on a short trip.
Hope some of these tips helped you out! If you have any more hacks, leave them down below! Also, if you’ve traveled with UCWW, tell me about your experience!
It’s time to gather your families, grills, and American spirit! Independence day is nearly here, so we’re all getting ready for food, fireworks, and fun! But this year, up your game with these 4 ingenious July 4th Hacks:
1. Fruit Kabobs
Make these easy and impressive firework fruit kabobs!
What you will need:
A large watermelon
2 or 3 cartons of blueberries
A large package of wooden skewers
A star cookie cutter
Carefully cut your watermelon down the width into round slices. Each slice should be around 1 1/2″ – 2″ thick
Use your cutter to cut out as many stars from each slice as you can
Skewer your desired amount of blueberries onto the wooden sticks, leaving room for the watermelon stars
Finally, add your stars and you’re all done!
PLUS! Add your leftover stars to a fruit salad to bring it to the next level!
2. Lawn Stars
What you will need:
A large cardboard box
A pen or pencil
A star template (optional) **
Scissors or an Exacto knife
Flour OR Eco-friendly spray paint (like construction marking paint)
**If you don’t happen to have a giant star template lying around, you can download a star image from the internet and print it out large using the poster option when you print. This will print out the large image onto a few standard size papers that you can tape together.
Unfold your cardboard box and lay it flat on a clean work surface.
Using your template, trace your star onto the cardboard. Alternatively, you can hand draw it.
Using your ruler and Exacto, or scissors, carefully cut out the star shape.**
Arrange your star stencil on your lawn as desired
Carefully sprinkle flour over your stencil, or spray it until you have good color.
Remove stencil carefully. If you are using flour, it’s a good idea to brush the excess that collects on your stencil back on to the star before you take off the stencil. Use a broom or brush.
Repeat and enjoy your awesome lawn!
**Young children should never use blades without supervision! Make sure you have an adult to help you if you are under the age of 12.
3. July 4th Wands
What you will need:
Wood dowels – about 1/4″ x 12″
A bunch of different red, white and blue ribbons
Screw eyes – 8 x 18mm
Red spray paint (optional)
Spray paint the wooden dowel red (optional).
Cut a variety of ribbons ranging in length from 15″ to 30″.
Thread your ribbons through the hole of the screw eye.
You can tie the ribbons, but if you pack in enough, the ribbons will hold in place.
Give to kids and adults alike! Put one by each place setting on your table and BAM. Instant awesomeness. You’re welcome.
4. Paper Chains
What you will need:
A few sheets of free printable stars and stripes. Click Here to get it.
Red, white and blue construction paper
Red, white and blue streamers
Scissors or stapler
Cut out your strips
Make a loop with a strip
Add another on to the first loop
Repeat until you have your desired length
Hang these all over, or, use a few chains on a doorway to make a cool curtain!
If you loved these hacks, subscribe to our blog and never miss out on other awesomeness!
We all have those favorite swim pieces that we love to death! But make sure not to actually wear them to death! Swimsuits are made from delicate material that is easy to ruin. So we’ve put together a list of tips that will help you keep your swimwear in top shape!
When you come out of the pool or ocean, rinse your garment with COLD water. This will wash away harmful particles from the water that eat away at the elastic in your bathing suit!
2. Hand Wash
Never put your bathing suit in the wash! Washing it by hand will ensure that your favorite swim piece won’t get stretched out by the rough washing cycles in your machine.
3. Mild Detergent
Always use a detergent that is not harsh on clothing. We recommend using a gentle detergent or Palmolive soap.
4. NO DRYER!!
Putting your bathing suit in the dryer is a big no-no! Bathing suit material hates heat, so alway air dry!
5. Dry Flat
Hanging your bathing suit to dry is the best way to stretch it out! Especially clothing with thin straps! The best solution is to lay your garment down flat on a clean towel to dry.
6. Don’t Wring
Resist the urge to squeeze your dripping wet swimwear! Although you might really want to, wringing out your bathing suit can stretch it out and ruin the fabric.
7. Dry Inside
Although you wear your bathing suit all day in the glare of the sun, sunlight is actually not so friendly towards the delicate material. Excessive sunshine can cause fading, so always dry your swimwear indoors!
8. Be Careful
Keep towels around for when you sit on rough surfaces. Sitting on rough cement and wood can cause pulls, tears, and damage in your swimsuit. To counter those harmful effect, make sure to sit on a towel or something soft to protect your favorite swimwear.
We hope these tips helped you! Follow our blog to be the first to get updated on awesome articles like this one!
It’s summertime again! And that means that some of us are packing up for sleepaway camp, and others are getting ready to go to a local day camp! But with so many details to think of, it can get pretty overwhelming! So we’ve gathered a list of the top five things that you need to know before going to camp. And whether it’s your first time in camp, or you’re a seasoned pro, follow these tips and tricks to make sure your summer is a blast! (P.S.- moms are welcome here too!)
It’s important to look and feel good all summer long! When you go shopping look for light, breathable fabrics, like cotton, so you can stay cool and comfortable all summer long . Also look for clothing that you can mix and match to create lots of cute and different outfits. Here are some essentials:
Basic Tees are called basic for a reason! Stock up on this comfortable cotton wardrobe staple. Since they are also so cheap, you can get lots of different colors, patterns, and prints! But make sure you get some solid colors- they are easier to match.
Flairy skirts are adorable and pretty! Match it with a Basic Tee to make an awesome outfit. And since flairy skirts are, well, flairy- they are cooler and perfect for the summer months. Another great thing about them is that it’s easy to move around in! Flairy skirts don’t restrict your movements, so you can run around comfortably all day!
Sneakers and sandals are the two most important summer shoes! Sneakers, we know, are for running around in, but the right pair can also tie together an outfit! Colorful sneakers may look fun, but solid colors match with more! The second essential, sandals, are cute and summery. There are a lot of choices, but make sure you try them on before purchasing! Sandals can be uncomfortable- and you want to get a pair that looks good on your feet.
This is a big one for all of you leaving to sleepaway camp. Most camps will send out information on what you need, and what you are allowed to bring. Make sure you stay up to date on all the mail you get! But it’s always better to be well prepared; so here’s a packing checklist that we found at sheknows.com:
Glasses/contacts and cleaning solution
Goggles for swimming
Dress clothes and coordinating belts and shoes
Raingear or umbrella
Swim shirt with UV protection
Sweat pants or warm up pants
Athletic support (jock strap)
Shoes plus a spare pair
Bedding — check with your camp checklist for what, if any, to bring for bedding
Beach towels — can be used for bath or swimming
Comb or brush
Feminine hygiene products
Shampoo and conditioner
Shaving cream and razors
Soap in carrier
Toothbrush, toothbrush container, and toothpaste
Flashlight and spare batteries
Reusable water bottle or canteen
Writing paper, pre-addressed envelopes, and stamps or calling card
Spending money (but check with camp for policies)
Comforts of home, like a family photo or a stuffed animal; just be sure it is replaceable
Entertainment, like books, hackey sacks, and deck of cards
Small backpack or tote for day-trips
Also, always label all your possessions! And when you get to camp, unpack neatly right away before you go off exploring! It will save you the frustration of not being able to find your stuff when you’re in a rush!
3. Sun Protective Swimwear
Now nobody likes a sunburn! And you know what else nobody likes? Changing in and out of your bathing suit, with wet, drippy things all over you bag! These swim outfits are specially designed to look amazing and be comfortable. They are made from a material that offers that most sun protection that you can get- SPF 50+! So no more painful and peeling sunburns! Plus, you can wear it both in the water and out! And since it’s made from bathing suit material, it dries really fast.
Lot’s of people aren’t careful enough with this, but not getting enough water is actually really dangerous! You may have heard that you need 8 glasses of water a day, but it’s not as simple as that. Here’s some some tips to keep you well hydrated:
The more active you are, the more water your body loses! 1.5 to 2.5 cups is usually enough to cover any regular amount of exercise. But if you really exercise hard, for a long time, it’s a good idea to also drink a sports drink. When you sweat a lot, you lose sodium, and lots of sports drinks can give your body back what it needs. (We found this info at the Mayo Clinic website)
If you don’t feel well, or are sick, getting lots of water can be helpful to getting better faster. We recommend to put some fresh lemon, mint, ginger, and honey in some hot water. It’s great for soothing the throat and stomach.
Did you know? You can get a lot of water from the food you eat! Make sure to eat lots of fruits and veggies like watermelon and spinach to get more water in your diet!
If you don’t get enough water, you may feel tired, dizzy, and confused. That’s not good when you want to have fun in camp! We suggest to keep water near you all the time so that you drink more often. There are lots of cute water bottles that you can get to keep you motivated!
5. Be Yourself!
Wherever you are, stay true to who you are! One of the scariest things about camp can be making new friends. And when we’re nervous, we aren’t showing everyone how awesome and fun we really are! One of the best ways to make new friends is just be friendly. It may seem obvious, but it’s also kinda hard! But just getting to know other people can break the ice, so start conversations discussing things about yourselves and what you like- you will be surprised at how many things you have in common with others!
Also keep in mind that while you may want to dress and act like everyone else, you are giving up some things. One, you might be pressured into doing something that you don’t want to. For example- if everyone is wearing a certain shirt, but you don’t like the way it looks on you, wearing it would just make you self-conscious and uncomfortable. Two, why give up on the things that make you special? Instead of following trends, be who YOU want to be. It’s actually a good way to get people to like you!
We hope you liked these 5 Summer Camp Tips! For more cool articles, check out the rest of our blog!
As Resort ’16 is in full swing, we love getting pictures from beautiful women, rocking their Modest Swimwear!
When it comes to Modest Swimwear, many women tend to feel comfortable in basics. Solid tops or skirts that keep them less conspicuous next to the many bikini clad women sitting next to them. Basics are always safe, but sometimes you have to dare to be different by bringing a fun print into the mix.
photo creds @alamodesty
As modest trends have shifted over from separates to dresses, we thought we’d share some of our favorite printed dresses, featured by popular bloggers, so you can see how easy a Swimdress is to style and wear!
Above, Abby from Alamodesty paired her Geometric Printed Swimdress with a pair of chic sandals and a pair of oversized sunglasses for a low-maintenance, high-style look.
photo creds @so.my.type
When Sarah from @so.my.type sent this photo over to Undercover Waterwear headquarters, our jaws dropped! While the Arizona desserts are quite marvelous, Sara’s style and beauty easily eclipse that with her eye for fashion.
Style tip noted: when working with fun prints, less is more!
photo creds @the_modestmom
One of our favorite things about one of our favorite bloggers is her uncanny ability to look polished yet comfortable. If we didn’t know any better, we’d think Emunah from @the_modestmom just wakes up looking glamorous. As a mom, Emunah utilizes the functionality of the full print swimdress while keeping it sophisticated and classy. One of the many benefits of a swimdress is the low-maintanance aspect. When taking care of little kids, there’s not much time for Mom, but seeing women like Emunah reminds us that as amazing as motherhood is, we all feel great when we look great!
This blog post wouldn’t be complete without a selfie of our favorite Undercover Waterwear girl, Tina, from @tlevents. Tina always has an eye for whats trending, and has been one of our biggest supporters from the begging! Even while vacationing, she always remembers to send us some UCWW love! And we love her for it!
Photo Creds @tlevents
And if you want to see the latest Swimdresses available for you, check out this link.
When packing for a vacation, it can be challenging to pack enough without busting your suitcase! So here’s our trick: our Modest Swimwear is so versatile that many women are wearing their Modest Swimsuits out of the water! We have so many prints & styles, that putting together an outfit is easy and fun! So instead of packing double for beach and lounge, get an Undercover Waterwear Modest Bathingsuit and make it a real vacation! 🙂
Here are some more great tips for taking the hassle out of packing taken from USA Today online
1. Roll, don’t fold.
Many travel experts—including backpackers, who must stuff months’ worth of clothing into a pack the size of a box of wine—agree that rolling is superior to folding. Tightly rolled clothes take up less space than folded ones. Plus, they’re less prone to getting deep wrinkles from fold creases.
2. Make a packing list
When it comes to packing, procrastinators fall short. Start your packing process days or even weeks ahead of your departure date; this gives you time to craft a complete list, plus purchase any additional items you might need for your vacation. Creating a packing list is a fail-safe way to ensure that you never, ever forget to bring something important.
3. Know your airline’s baggage-fee policy
Figuring out the airlines’ tricky and befuddling baggage-fee policies is key to any budget-minded packing strategy. While most airlines permit travelers to check at least one bag on international flights, the majority of U.S. carriers charge big bucks for bags checked on domestic flights.
Before you begin packing, take a peek at your airline’s website and read its baggage policy. This is something you might even want to do prior to buying your plane ticket, especially if you’re set on bringing a checked bag or two. Consider flying on Southwest or JetBlue, both of which permit at least one free checked bag on domestic flights.
4. Follow the 3-1-1 rule
What happens if you don’t follow the Transportation Security Administration’s (TSA) 3-1-1 rule for carry-on luggage? Attempt to bring a large bottle of shampoo or a full-size gel deodorant through the security line and the TSA will likely confiscate your stuff, holding you up in line in the process. So get familiar with the agency’s rules: All liquids brought onto planes must be in 3.4-ounce bottles or smaller and inside a single, clear, quart-size zip-top bag.
It also helps to know which items are, according to the TSA, considered liquids or gels and thereby subject to the 3-1-1 rule. This isn’t as simple as it sounds. Foods such as peanut butter, pudding, mashed potatoes, and icing are classified as gels. Mascara, lip gloss, and aerosol items are also classified as liquids or gels. But keep in mind that liquid prescription medication is exempt. (Read more on that on The TSA Blog.) See a more complete list of liquids and gels that are not permitted in carry-on luggage in quantities greater than 3.4 ounces here.
5. Use your personal item wisely
It’s standard for airlines to permit each traveler to bring one carry-on bag and one personal item onboard planes. This personal item is subject to specific size requirements (these vary by airline), but something like a purse, laptop bag, or backpack is generally acceptable.
In Five Tips for Fitting it All in a Carry-on Bag, Caroline Morse advises travelers to leverage their personal-item allowance, suggesting, “Forget wasting my personal-item allowance with a tiny purse. I’ll bring a larger tote bag that I can stash under the seat but will still give me extra storage space. This will come in handy for keeping all of the things I’ll need to be on hand during the flight within arms’ reach as well.”
6. Wash your clothes on the road
Laundry facilities are one of my favorite parts about staying in vacation rentals. If you know your accommodations will have free laundry facilities, you’re golden. You can wash and wear just a handful of outfits for the duration of even very long trips.
If you’re staying in a hotel, call in advance to see if laundry services are available and how much they cost. Travelers staying in properties without laundry facilities or taking cruises—cruise lines are notorious for charging an arm and a pant leg for laundry services—can wash clothes in sinks and hang them to dry. I always make sure to pack a travel-size packet of laundry detergent and a sink stopper to clean my clothes on the road—it’s my secret for fitting everything in a carry-on bag. Portable laundry-drying lines that attach to showers via suction cups are also a good choice; you can find them at many travel-supply stores.
7. Pack dual-purpose garments
If it’s two-in-one, it’s one less thing to pack. Dual-purpose items, such as pants that turn into shorts or a jacket that turns into a travel pillow are worth their weight in airline baggage fees.
This advice is twofold: Wear layers and pack in layers. First, your on-the-road wardrobe should feature plenty of layers, which will help you jetset through multiple climates in style and comfort. Second, the items in your bag should be packed in neat layers for easy screening. According to the TSA, “Pack items in layers (shoes one layer, clothes one layer, electronics one layer, etc.)” so that the security agent screening your bag can get a clear picture of what’s inside. The faster the TSA agent can screen your stuff, the faster you’ll get through the security line.
9. Never check essential items
It’s terribly important to keep your valuable and essential belongings in your carry-on bag, not in your checked luggage. Your passport, identification, money, credit cards, jewelry, electronics, and other valuables should always be brought onto the plane with you. We probably don’t need to tell you why you need to keep your passport and wallet on your person. But if the airline loses your luggage, you’ll regret stowing your expensive watch in a checked bag.
And for your viewing pleasure watch this video and really learn to pack like a pro!
Create memories that will last a lifetime on your next beach vacation
A family beach vacation is an opportunity to relax, swim and be able to do nothing without feeling guilty. The memories we create when spending time with family on vacation are moments we want to remember all year long.
With the help of other popular blogs, we’ve compiled a list of some creative “photo-op” opportunities for you to capture those moments and bring home a piece of your vacation without all the sand!
Have each family member hold a poster with their age. This will take the guessing game out of it years down the road trying to figure out how old everyone was!
Try having the girls coordinate in their modest swimsuits for some really fun, beachy shots!
Dig in some funny face shapes into the sand, and lean in for a cute shadow effect. The dug out sand will enhance the fun and add some character.
Bring along a picture frame and play around with the leverage to achieve a whimsical photo.
By using different angels and lighting, it can be a fun learning experience for the kids.
And the winner is…..
Goofy kids especially will enjoy looking back at their beach days with a shot like this. Dig one child into the sand and have the other bend down with their back to you. Yes, it’s supposed to look like the boys head is off his body!
Who would have thought that something started as a fun family venture could turn into a Modest Swimwear brand that is trusted and loved by many women worldwide?
When co-founders Susan Esses, Melissa Chehebar and Rachel Tabbouche started to dabble in manufacturing Modest Swimwear, the concept was hard to sell. People couldn’t understand why they had to buy a special bathing suit to swim and enjoy water activities, when they could wear an old t-shirt to keep covered. The marketing genius Steve Jobs was correct when he said “A lot of times people don’t know what they need until you show it to them”. And so it has been with Undercover Waterwear.
A few years ago Modest Bathing Suits were a “luxury”, but today they have become a “necessity”. As we grow our business and expand our line, we try our best to stay in tune to the needs of the customer. Our line has grown to include Ladies, Kids, and Plus Size styles. As well as various levels of coverage including skirts, leggings and swimtops in various lengths and colors. Our newest edition to our line, our swimbra, has been very well received, solving the question “What should I wear under my swimdress?”
Everyone’s end goal in building a business is usually the same, to monetize. But the satisfaction and bonds that are strengthened while building a thriving business with the ones you love most in life is priceless.